
1965

FRANCE AUTO LTD.
After a relatively stable year or two, a new dealer showed up in Vancouver in late 1964 at 1383 Hornby Street; France Auto Ltd. So by early 1965, there were two horses (so to speak) in the race for BC sales; Sargent Sales and France Auto Ltd. Precious little information was found for France Auto Ltd. but they did advertise a few times (see example right).

CITROEN SHOWROOM IN VANCOUVER
By July, 1965 the cat was out-of-the-bag with the following announcement by Citroën:
“…Citroën of Canada Ltd has established its Western Canada headquarters in Vancouver and will build a $250,000 showroom and service department here next year. The building, to be located at Drake and Burrard, will occupy a quarter of a block, and space will be provided for used cars on a lot at the rear facing Hornby. Construction of the one-story building, designed by Gerald Hamilton and Associates, is scheduled for completion in November or early December. George Benson has been appointed sales manager at the new Vancouver headquarters and Andre Milaire service manager. Jean Huyghues-Despointes, a director of the Citroën company of France for many years, is in Vancouver to make final arrangements for the new facilities...”
It looks to me that the corporate Citroën Canada Ltd. took over France Auto Ltd. as both were at 1383 Hornby, leaving Sargent to now compete directly against the corporate store.
Remember the name Andre Milaire? He was the guy who used the old Docksteaders building at 2030 W. Broadway to work on Citroëns in 1962. Now in 1965, he landed a job as Service Manager at the Citroën Canada Ltd.’s newly set-up headquarters in 1965 (see articles below).

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A couple days after the big announcement of a new fancy headquarters, a startling headline in the Vancouver Sun appeared:
“…Docker Struggles from Dunked Car… a longshoreman kicked and struggled to safety today after he plunged into 60 feet of water off Lapointe pier trapped inside a car… he said he was steering an imported Citroën car to a waterfront compound after it was unloaded from the French freighter Chili. “The brakes didn’t work and the next thing I knew I was in the water and sinking in the car.” He said he managed to get a window open as the car was sinking and when it came to rest on the mud on the bottom he forced the door open. “I swam up to the surface but my lungs nearly broke,” he said. “I must have been a good 2 minutes under water.” Police said the car jumped an 8 inch guard rail and sank immediately. “When we arrived, we found a half-dressed longshoreman gasping for breath on a pier,” a constable said. He said a lifeboat from a neighbouring ship picked him up…”
So did he jump in a DS and drive off before sufficient hydraulic pressure had built up after its’ long boat ride from Paris? Scary!
1968
1968
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1966/1967
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1989
1989
coming soon
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2012
1971
1971
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US and Canadian DS's - Introduction
US and Canadian DS's - Introduction
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1986

There was a quiet period between 1981 and 1986 when only two notable things happened; The demise of Marcel Pare’s brief Citroën blitz in 1981 and of course Parthenon Motors closed their doors for good in 1984.
In 1986, a terrific international Citroën event occurred; Raid Canada 1986. Raid Canada was a Cross-Canada adventure from Montreal to Vancouver in Citroën cars from all over the world. Following is a quote from the citroenvie.com website that was written as the raid was passing through Peachland, BC:
“…This is a very long day driving (535 km) so get an early start from Castle Mountain. This turned out for me to be the best single day’s drive. The gradual change of scenery made it a most rewarding day via #1 to Revelstoke (with its impressive Hydro Dam Project) and #97 south through the Okanagon. Yes, we did stop to do some wine tasting and fruit buying. During the nights in Peachland we were visited by 2CV owners, Tom Anderson from Summerland, and Thijs Dohnt from Peachland. Two beautiful Charlestons from Washington state joined us for the final drive to Vancouver. Water-skiing, swimming and Andre’s birthday were enjoyed along with gallons of ice cream, cake and local wine at the last night of camping’s “bring-your-own-meat BBQ”. Lots of fun!
Finally the last day on the road into Vancouver back on home turf. Sad? A little. Fun? You bet. For me the holiday ended at this point but for the others it was a chance to explore the world’s most beautiful city (just a little prejudice, you say?) and Expo 86. The last Hurrah was a banquet at the International Plaza with prizes, gifts for some, an excellent dinner and dancing. Adam had his leg pulled by Albi, Uli and Beat with the presentation of a special tree as a memento of “Raid Elliot Lake”. It was also a time for frantically swapping addresses, saying goodbyes, and the evening ended when Henri led us all in a song, which naturally flowed into Auld Lang Syne in 3 languages.”
On Friday morning before people dispersed and went their separate ways there was a final chance to be on TV with CBC in Stanley Park…”
For those going to Expo ’86, the star of the show must have been the brand new CX GTI at the French exhibit. It was eventually sold directly from the exhibit (!) and airlifted (!) to Ontario: Now don’t ask me how that happened!



1989

ESCARGOT MOTORCARS
In 1989-90 NWCOC member Greg Long's own company, Escargot Motorcars, imported ‘almost’ new 2CV’s from France and sold them across the USA and Canada. Escargot’s Worldwide Headquarters was in Toronto where Greg had his own office in brother John’s communications company Quadravision right on Lake Ontario overlooking the city and Toronto Island. Greg loved every minute of it. Greg had gone to Queen’s University, received an MBA, but resigned from his fancy job in international banking with the Bank of Nova Scotia to import Citroëns. Follow your heart they say and, 30 plus years later, it worked!
But how does Escargot Motorcars connect with BC? Well… South Coast Ford in Sechelt on the Sunshine Coast of BC became an enthusiast dealer. What, you may wonder, was the lengthy legal procedure one had to complete to become an Unofficial Authorized Dealer?
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You had to ask, and
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Buy at least one car.
South Coast Ford secured a ton of cool publicity including a lengthy road test on a local TV station. Search for “Escargot Motorcars” on YouTube to watch it.
Escargot Motors also had a dealer called Akos Motors in Kelowna, BC. I won’t tell you how many 2CV’s they sold but it was less than two - We told you selling Citroëns in BC wasn’t easy!
Escargot Motorcars morphed into Eclectic Motorcars when 2CV’s went out of production in 1990 so we did the same ‘procedure’ to new Beetles in Mexico. And, bizarrely, we sold a gaggle to the Canadian Skoda importer Skocars who actually marketed them! Escargot came to an end in the early 1990’s.


WHISTLER MEETING
A highly memorable Citroën gathering was held in BC in 1989; the Citroën Autoclub Canada’s Whistler Meet.
The meeting was held right in Whistler Village. Dozens of Citroëns, mainly from BC and Washington State, attended.
We encourage you to search YouTube for Gary Cullen’s video of this meet.

FRENCH AND ITALIAN CAR SHOW
The year 1989 was also the first year of the French and Italian Car Show in North Vancouver. This event has gradually gained steam and is now clearly the biggest and most impressive annual gathering of French or Italian cars in BC.
BC’s super-Citroën-enthusiast, Johnny MacGregor, has been the catalyst that has kept the momentum going for this event. In fact, Johnny has “almost” managed to increase participation each year of the event. In 2016, 51 French cars attended. In 2017, the number rose to 63. When you look at the statistics of how few Citroëns were sold in BC (refer to the 1974 section), and how old the cars are, numbers like this are pretty amazing.
The event, held on Father’s Day each year, has traditionally been at Lonsdale Quay in North Vancouver. Go sometime. It is a great event.

JOHNNY MACGREGOR IN 2019
