
1965

FRANCE AUTO LTD.
After a relatively stable year or two, a new dealer showed up in Vancouver in late 1964 at 1383 Hornby Street; France Auto Ltd. So by early 1965, there were two horses (so to speak) in the race for BC sales; Sargent Sales and France Auto Ltd. Precious little information was found for France Auto Ltd. but they did advertise a few times (see example right).

CITROEN SHOWROOM IN VANCOUVER
By July, 1965 the cat was out-of-the-bag with the following announcement by Citroën:
“…Citroën of Canada Ltd has established its Western Canada headquarters in Vancouver and will build a $250,000 showroom and service department here next year. The building, to be located at Drake and Burrard, will occupy a quarter of a block, and space will be provided for used cars on a lot at the rear facing Hornby. Construction of the one-story building, designed by Gerald Hamilton and Associates, is scheduled for completion in November or early December. George Benson has been appointed sales manager at the new Vancouver headquarters and Andre Milaire service manager. Jean Huyghues-Despointes, a director of the Citroën company of France for many years, is in Vancouver to make final arrangements for the new facilities...”
It looks to me that the corporate Citroën Canada Ltd. took over France Auto Ltd. as both were at 1383 Hornby, leaving Sargent to now compete directly against the corporate store.
Remember the name Andre Milaire? He was the guy who used the old Docksteaders building at 2030 W. Broadway to work on Citroëns in 1962. Now in 1965, he landed a job as Service Manager at the Citroën Canada Ltd.’s newly set-up headquarters in 1965 (see articles below).

UPDATED
11/2019
UPDATED
11/2019
A couple days after the big announcement of a new fancy headquarters, a startling headline in the Vancouver Sun appeared:
“…Docker Struggles from Dunked Car… a longshoreman kicked and struggled to safety today after he plunged into 60 feet of water off Lapointe pier trapped inside a car… he said he was steering an imported Citroën car to a waterfront compound after it was unloaded from the French freighter Chili. “The brakes didn’t work and the next thing I knew I was in the water and sinking in the car.” He said he managed to get a window open as the car was sinking and when it came to rest on the mud on the bottom he forced the door open. “I swam up to the surface but my lungs nearly broke,” he said. “I must have been a good 2 minutes under water.” Police said the car jumped an 8 inch guard rail and sank immediately. “When we arrived, we found a half-dressed longshoreman gasping for breath on a pier,” a constable said. He said a lifeboat from a neighbouring ship picked him up…”
So did he jump in a DS and drive off before sufficient hydraulic pressure had built up after its’ long boat ride from Paris? Scary!
1968
1968
UPDATED
2/2022
UPDATED
7/2020
1966/1967
UPDATED
11/2019
UPDATED
11/2019
1989
1989
coming soon
UPDATED
6/2020
UPDATED
6/2020
UPDATED
6/2020
UPDATED
7/2020
2012
1971
1971
UPDATED
11/2019
UPDATED
11/2019
UPDATED
11/2019
US and Canadian DS's - Introduction
US and Canadian DS's - Introduction
UPDATED
3/2022
Anomalies
UPDATED
6/2022
On this website we have spent a lot of effort comparing the differences between European SM’s and those that were federalized for North America (USA and Canada). But there were some anomalies out there!
EARLY SM’s FOR THE PRESS
Some of the early SM’s that Citroën sent over for the press in late 1971 or early 1972 were of an unusual configuration. Let’s look at these cars and then discuss what makes them unusual.

Motor Trend Magazine, 1971

Motor Trend Magazine, 1971

Motor Trend Magazine, 1972
MOTOR TREND MAGAZINE

Road Test Magazine, 1972

Road Test Magazine, 1972,
provided by Vlad Gladkov

Road Test Magazine, 1972,
provided by Vlad Gladkov

Road Test Magazine, 1972,
provided by Vlad Gladkov
ROAD TEST MAGAZINE, APRIL 1972


CITROEN PROMOTIONAL MATERIALS
The above photos show four different cars, all of a strange configuration.
What makes these cars unusual? If you look closely, you might notice that they are NOT North American models, despite the USA headlights. It is our speculation that full North American models were not available in time to support the factory’s desired rollout of the SM to the American press and so they hastily equipped several Euro models with USA headlights and sent them over to the USA for the media. The different color headlight buckets on the second Motor Trend car tends to support this theory.
See if you can spot any other clues, but here is what we see….
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All North American SM’s had side marker lights – these four cars have none.
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All North American SM’s had orange front turn signal lenses. But these cars have the two-color front turn signal lenses (orange/white) typically found on French cars.
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All North American SM’s have ugly plastic rear license plate lamps installed on either side of the rear license plate. These cars have the European rear license plate bar.
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All North American SM’s had shoulder harnesses for the front seat belts, with the anchor high on the B-post. But these cars do not have these North American-style shoulder harnesses.
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All North American SM’s had smog equipment in the engine compartment (evaporative system and the secondary air-injection system) but these cars have none of these systems.
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North American cars have white back-up light lenses but these cars have yellow back-up light lenses that were found only on French cars.
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All North American cars have a metal warning plate on the hydraulic reservoir that warns users not to use Brake Fluid. These cars do not have this warning plate.
Did we miss anything? Does anyone out there know more about these cars?
JACQUES NE's PERSONAL SM
Jacques Né can be considered the father of the SM. He worked at Citroën from 1948 and remained there through the era of the SM until his retirement in 1984. He started off as a draftsman in the the famous Bureau d'Etudes, the office from which all of the wonderful Citroën technologies emerged.
In an article about Jacques Né written by the automotive journalist Roger Brioult, Jacques Né describes how throughout the 1960's, Citroën wanted to explore how much horsepower could be applied to a front wheel drive car. The first Traction Avant had about 50 Hp. Initial DS's had roughly 75 Hp. By 1966, horsepower in the DS had reached and crossed the 100 Hp threshold.
Jacques Né indicates that there was a concern that there might be a practical limit to the horsepower that can work well with front wheel drive. Specifically, hard acceleration from a standstill causes a weight shift aft, thereby unloading the front wheels. As the front wheels unload, there is a possibility of excessive wheel spin.
Jacques Né found that this concern was somewhat unfounded. By testing DS's with alternative higher performance engines, he found that much higher horsepower was possible with front wheel drive. This allowed the SM project to proceed.

JACQUES NE

ROGER BRIOULT (LEFT) AND JACQUES NE (RIGHT) WITH JACQUE'S PERSONAL SM
Jacques had a personal SM (a very early 1970, S/N 291) that started off life as a sort of a test-bed car, so it has some features not found on production cars. The black and white photo above shows Jacques and this SM (this photo is probably from 1984 when he retired and acquired the car from Citroën).
The car was restored and sold in an auction in 2022.
Notice anything odd about it? It has side marker lights! These lights appear to be the same side marker lights that were used on North American models when they arrived on our shores over a year later in mid-1971. But why would Jacque Né's car have these lights installed well in advance of the release of a North American version?
Note that US Federal Motor Vehicle Safety Standard (FMVSS) #108 mandated that passenger cars built after 01 January 1969 were required to have side reflectors on the front and rear fenders. For 1970 models, this requirement was changed to require that they be illuminated. Clearly Citroën had been thinking about the North American market, probably from the very start of the "S" program. But still, why does this car have them?


JACQUES NE's SM AS SEEN IN 2022